Project Overview:

This project aims to enhance tourism in Hong Kong by designing an innovative travel experience through a personalized travel planning platform. It seamlessly integrates art information, curated itineraries, and immersive experiences to tailor unique art exploration trips for travelers.

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Objectives:

1. Customized Treasure-Hunt Routes: AFT offers art enthusiasts personalized treasure-hunt-style routes to art attractions in Hong Kong.​
2. Exclusive Map-Themed Rewards: Participants can receive rewards exclusive to their routes, like stationery and tote bags with map designs.​
3. Art Exploration: It allows art lovers to discover the charm of Hong Kong's art scene during their local journey.

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#Service design  #Brand Identity  #Social Innovation  #UI Design