Project Overview:

This project aims to boost the involvement of Hong Kong television programs in this campaign. Inspired by a low-carbon show on ViuTV in HK, a platform has been developed to enable HK audiences to learn about low-carbon lifestyles from TV programs, adopt such practices, and derive engaging insights.

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To motivate reductions in carbon emissions, a range of low-carbon products has been introduced. Viewers can participate in this campaign website via an electronic platform, engaging in activities and having the chance to contribute to the production of low-carbon products.

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#Social good #Brand Identity #UI Design #ESG #UX Design

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